Advertising

senior decision makers

Unique users per month

Over 5 million page views per year

Highly engaged audience breakdown from banks, vendors, consultants and insurers

Display advertising

• Tenancy: sole or shared ownership of specific pages or site sections for a fixed period, regardless of impressions generated, offering a guaranteed share of audience.
• Impression-based (CPM) and time-in-view (cost per hour) advertising campaigns targeting site sections, and geographic or demographic data to focus on a particular audience, topic or theme.

Our advertising quality guarantee ensures advertisements are in view, seen by human users and checked for GDPR compliance in a brand-safe environment.

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Video billboard advertising

A highly visible native ad unit showcasing video content.

View card rate

E-newsletter sponsorship

Registered users opt-in to receive daily and/or weekly e-newsletters promoting relevant new content. The e-newsletters are available for exclusive sponsorship of three ad placements (logo, MPU and native text ad).  

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Animated or static banner advertising

High-visibility banner advertising placements 
Highly engaged audience 
60% and above in-view rate

HPU / Wallpaper

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Specification details

Initial dimensions: 300 x 600

Asset file size: 300KB

HTML5 polite load: 200KB

Static file size: 50KB

File type: GIF, JPG, HTML5

Max animation loop: 3

Initial load: 200KB

Polite load: 300KB

Wallpaper

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Specification details

Initial dimensions: Sidebars only - Left:130 x 900, Right:131 x 900

Asset file size: N/A

HTML5 polite load: N/A

Static file size: 100KB

File type: GIF, JPG, third-party tags

Max animation loop: N/A

Initial load:N/A

Polite load: N/A

Insurance titles only***

The brief

Risk Live North America reunites risk management and risk transfer professionals from across the capital markets industry to benchmark, share insights and reconnect. 

The Risk.net marketing team created a targeted marketing campaign that included digital advertising, newsletters and social channels to cross-promote the event.

What we delivered

The digital advertising plan included standard mixed format creatives and the new video billboard that were geo-targeted to North America.  Video billboards are featured in a high visibility ad position that is above the fold across the Risk.net website.

The results

The video billboard outperformed the standard mixed format creatives with:

• a click-through rate of 5 times the usual rate that we see for a billboard.
• The engagement (clicks, hovers, scrolls, video plays etc.) was 3 times the standard billboard rate
• more than 77% of the video billboards were viewed for longer than 5 seconds, which is higher than our benchmark view rate.

The campaign had a strong performance with plans for the next campaign to include an upweight of the video billboards as they proved popular with Risk.net website visitors.